MENU STRATEGY FOOD CONSULTING RECIPE DEVELOPMENT

Your customers are bored of the same old menu

While you're debating whether to add another margherita variation, your competitors are creating signature dishes that get people talking.  I help restaurants stop competing on price and start competing on creativity.

I'm Raph, the chef who turns simple ingredients into signature dishes that customers remember.

15+ years in professional kitchens from Italy to Japan. Now I help pizzerias and restaurants worldwide create menus that actually make money.

What I can do for you

Stop following trends.

Start creating signatures

  • Chef creating seasonal restaurant menu with modern Italian recipe development

    Menu Development

    Professional recipe development for restaurants who want to differentiate without breaking the bank. Scalable, profitable, memorable

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  • Creative Neapolitan pizza toppings with unique ingredient pairings and house-made sauces

    Pizza Innovation

    Forget truffle oil and gold leaf. I create signature pizza toppings using ingredients you already have. Turn yesterday's leftovers into today's best sellers.

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  • Artisan developing a new packaged food product with natural ingredients and scale-up process

    Food Product Formulation

    Turn your signature sauce or spice blend into a retail product. From concept to commercial success.

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  • Italian culinary consultant reviewing kitchen layout and food business concept strategy

    Culinary Consulting Services

    Sometimes you just need someone who's been there to tell you what actually works. Let's talk.

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I've worked everywhere. Now I work for you.

Naples pizzerias. Japanese fusion kitchens. Oslo fine dining. After 15+ years of seeing what works (and what doesn't), I decided to help restaurant owners create signatures instead of following trends.

My approach is simple:

  • Use what you have better

  • Create dishes competitors can't copy

  • Focus on profit margins, not Instagram likes

  • Turn waste into competitive advantage

I don't do corporate consulting.

I do real kitchen solutions.

A man with dark, curly hair and a beard, wearing a chef's jacket and black apron, sitting in a dimly lit room with a dark background and a large, black hanging lamp above his head.

What my clients say

  • Masahiro Nishio, Country Inn Milky House (Japan)

    “Raph brought a completely new approach to our kitchen. His dishes were grounded in Japanese ingredients but expressed with Italian balance and soul. Our guests felt the difference, and our team grew from his training. It was more than a collaboration, it was a turning point”

  • Jenny Tran, Napoli Pop-Up (Germany)

    “We came to Raph for a new pizza slice concept, and he delivered far more than we imagined—signature sauces, topping prep systems, and a clear seasonal rotation plan. Our first launch sold out. His work brings structure and flavor.”

  • Rolandas Kijuc - Ghost Kitchen (Lithuania)

    "Very active and helpful, attention to details. Patient with many revisions to make a complete recipe list based on our needs"

  • Marco D’Alessio, Slice Society (UK)

    Working with Raph transformed our pizza offering. He created seasonal toppings that surprised our customers while staying true to our identity. Deep ingredient knowledge. We’ve never had this kind of response from just a menu change”

  • Bill Bradley, Mediterranean Living Blog (USA)

    "Raph did great work. He contributed many traditional Italian recipes plus writeups and pictures. He is truly a professional and passionate”

  • Abdullah, Mexican & Healthy Take Away (Egypt)

    "We glad we chose Raph for the job, not only is he skillful and passionate about his profession but also took complete ownership of the project and treat it as if it's his own he made sure he fully understood the scoop of the project”

Ready to stop being predictable

You could be creating signature dishes that customers actually remember

Real restaurants

Real results

Real Kitchens

  • Taco, exotic bar, tapas bar
  • Pizza toppings, contemporary pizza signature recipes
  • Raw fish, marinade, gazpacho, pickled
  • a selection of japanese dishes in contemporary environment
  • Cured fish product forumlation
  • Pennette pasta with fish and breadcrubs
My Portfolio

My Services at a Glance

  • Forget truffle oil and gold leaf. I create signature pizza toppings using ingredients you already have. Turn yesterday's leftovers into today's bestseller

  • Recipe development for restaurants who want to differentiate without breaking the bank. Scalable, profitable, memorable

  • Turn your signature sauce or spice blend into a retail product. From kitchen creation to commercial success. 

  • Sometimes you just need someone who's been there to tell you what actually works.

STAY CONNECTED

Updates, upcoming projects and moments from the kitchen