Naples (Italy)
Cocktail Bar & Tapas
The Challenge: Trendy location but menu confusion. Trying to serve traditional Neapolitan food alongside craft cocktails and South American tapas. Customers didn't know what they were - Italian restaurant, cocktail bar, or fusion concept.
The Solution: Created a cohesive pairing strategy that made sense. Developed South American-inspired small plates that complemented the cocktail program while respecting the Naples location. Focused on shared ingredients between bar and kitchen to reduce complexity and waste.
The Result: Clear concept identity, 35% increase in average spend per customer, cocktail sales up 60%. Became the go-to spot for aperitivo that felt authentic to both Naples and South America without being confused fusion.
Octopus taco - Peanuts pesto - Pico de gallo
Slow cooked Lobster roll - Lime&Chives Maio
Rhum Cured Egg Yolk - Beef Tartare
Salted Peanuts Mango Cheescake
Fried Platano - Salsa Roja
Octopus taco - Peanuts Salsa - Pico de gallo
Sea Bass Ceviche - Yellow Tomatoes - Quinoa
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